MICE Tourism stands for Meetings, Incentives, Conferences and Exhibitions. It means travelling together as a group to achieve better business outcomes. MICE is an emerging form of travel which proves that balancing work and leisure together can enhance work productivity. Not to forget, it also benefits the locals businesses such as hotels, restaurants and venue owners.
Since MICE tourism is growing day by day, several destinations are competing to offer the best corporate travel experiences. But how do you decide which destination is perfect for your MICE travel? There is a list of things that you should consider before finalising a destination for your business trip. The primary requirement is availability of modern and well-equipped infrastructures. There should be a sufficient number of hotels, independent venues and spacious convention centres so that you can choose the best from a variety of options. Also, check if the destination has good -connectivity globally as well as locally so that you do not face difficulty commuting from one place to another. Another aspect to keep in mind is that the destination should be ideal for remote working which means that it should have proper internet access and wifi connectivity.
Confirm if the destination that you are considering for your MICE trip is safe for tourists or not. A MICE-friendly destination should be free of political riots and welcoming towards tourists. Lastly, there should be pleasant weather conditions during the time you are planning your trip for a hassle free and fun experience.
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Following are some of the most popular MICE tourism destinations which will be ideal for your business travels :
Las Vegas
With its wide variety of luxury hotels and spacious convention centres, Las Vegas serves as the perfect destination for MICE Tourism. Whether you are a group of ten or hundred, this city has an infrastructure to handle events of all sizes. Additionally, it offers several entertainment options and a vibrant nightlife to keep you and your business partners engaged throughout the trip. You can explore popular attractions such as the Fountain of Bellagio, Caesars Palace, Neon Museum and the Merge Volcano. Make sure to also try out your luck at a lavish casino which is a must experience in Las Vegas.
Dubai
Known for its luxury and grandeur, Dubai is one of the most popular choices for MICE travel. The ‘City of Gold’ has one of the most luxurious hotels and impressive venues with excellent facilities to organise business meet and greets. Dubai is also well-connected with major Indian cities and offers frequent flights. There is a list of attractions for you to explore such as Burj Khalifa, Burj Al Arab, Aquaventure Waterpark, Dubai Frame, Dubai Marina and Dubai Miracle Garden. It is also a hub of adventure activities such as skydiving, dune bashing, scuba diving, flyboarding, snorkelling, bungee jumping and zip lining.
Paris
What could be better than getting a chance to explore ‘The City of Love’ during your business trip? Apart from its majestic architecture, rich history and culture, Paris also serves as an ideal destination for business gatherings and conferences. Additionally, you will get to savour the mouth watering Italian cuisine on your trip. While on your trip, make sure to cover all the major attractions such as the Eiffel Tower, Louvre Museum, Musee d’Orsay, Palais Garnier and Cathedral Notre Dame de Paris.
Singapore
Singapore is considered to be one of the best global destinations for MICE tourism. It has everything from lavish hotels to modern venues and top-notch convention centres. It is one of the most hospitable cities in the Southeast Asian region where you and your co-workers will be given a warm welcome. There is no shortage of attractions to explore such as the Merlion park, Garden by the Bay, Universal Studios, S.E.A Aquarium, Clarke Quay and Marina Bay Sands. You can also enjoy a relaxing day at the beach, enjoy shopping, relish in local cuisine or try thrilling activities such as scuba diving, snorkelling, night safari and reverse bungee.
Amsterdam
Amsterdam offers rich culture, stunning architecture, warm hospitality and a wide range of venues to organise events. It is also renowned for its gorgeous canals which allows you to explore the entire city on a boat. This city has been hosting international events, conventions and exhibitions for several years, making it one of the top choices for your MICE travel. There are several museums, theatres and historical sites which you can explore during your stay. You can also rent a bike to explore the entire city which is one of the most fun, healthy and eco-friendly ways to get around a city.
Barcelona
Barcelona is one of the lesser known yet progressively emerging MICE tourism destinations. From a wide variety of cultural attractions to a lively nightlife, there is no shortage of entertainment in this city. You will find several popular options to organise your business events such as Barcelona International Convention Centre and Fira Barcelona Gran Via. Additionally, if you are a fan of football then travelling to Barcelona for a business trip is just a cherry on top for you.
Costa Rica
Costa Rica is an important destination for MICE tourism, offering modern infrastructure, easy accessibility and a great transportation system. It has a wide range of well-equipped convention centres, modern venues and luxury hotels, perfect to host your events and business meetings. Moreover, Costa Rica is known for offering diverse attractions like Arenal Volcano, Manuel Antonio National Park, Nosara Beach, Monteverde Cloud Forest Reserve, Poas Volcano National Park and Whale’s Tail Beach. You can also indulge in some thrilling activities such as river rafting, surfing, volcano hiking, ATV riding, snorkelling and scuba diving.
Hong Kong
Hong Kong is one of the world-leading business event destinations which has been a host of popular international events throughout the years. It offers several luxury hotels, independent event venues, huge conference halls and spacious exhibition centres. Another reason why it is an ideal MICE destination is that it is well connected to almost all the major cities in the world. Additionally, it offers exciting attractions such as Tian Tan Buddha, Hong Kong Disneyland, Avenue of Stars, Ocean Park, Victoria Harbour and Lantau Island. To make your trip more memorable, you can also enjoy activities like kayaking, hiking, rock climbing and surfing.